Creative Direction
Covid-19 affected everything as we know it, including production budgets. The South Florida Maserati Dealers Association wanted to send out a message that not only resonated with passionate Maserati owners, but also asked them to stay home to ensure we can all hit the open road safely again.
Solution: Use existing footage, only this time in reverse. This idea came from the mind of my account director (Jose Fancisco), proving that teamwork makes the dream work.
Alfa Romeo of Ft. Lauderdale